Netflix just announced their new "Watch Now" feature allowing
subscribers to view their movie rentals streamed to them over the
internet. This was a direct response to Blockbuster's Total Access
program which allows their subscribers to return and get new movies from
local Blockbuster stores, a feature Netflix could never compete with.
Blockbuster's franchise is simply too big. However, as the internet
speeds up and more people are connecting their TV to their PC, streaming
movies is becoming the future.
Streaming movies is a service also offered by companies like Apple
and Amazon, so Netflix is certainly in the first to do this, but they
are the first company to stream movies in conjunction with renting DVDs.
Subscribers can watch an hours worth of video per dollar their
subscription costs. So, the $17.99 plan will get you 18 hours of movie
watching through Netflix.
So what's the big deal about streaming movies anyway? Who would ever
want to watch a full length movie on their computer monitor? Well,
technology is finally catching up to make this a possibility. First of
all, broadband internet speeds are only getting faster. Second, more and
more consumers are finding ways to hook their computer to their
television, even wirelessly. So, video on your computer doesn't need to
be confined to your monitor.
And what does all this mean for the movie and DVD rental industry,
and more importantly the consumers? Those who are depending on DVD
rentals to make money better start finding a way to stream their movies
to their customers. Consumers are beginning to want their videos and
movies On Demand and as technology grows, the demand for immediate
gratification will also grow.
For all the consumers out there, you may not be quite ready for
streaming video just yet. Current offerings from DVD rental companies
may suit you just fine. If that describes your needs, then you're still
in the majority. Streaming video isn't as popular as traditional online
DVD rental services that have been offered by companies like Netflix,
Blockbuster and GameznFlix. The shift to streaming video will be slow,
but it will happen. Don't worry, you won't have to switch until you're
ready.
What can we expect in the near future?
More products designed to connect computers to TV screens, especially wirelessly
Larger LCD monitors becoming less expensive
Even more consumers will be using broadband internet at home
All major DVD rental companies will begin to offer video content directly through the internet
So just sit back, relax, and wait for the changes to happen.
Streaming video may seem like a novelty for now, but soon enough
everyone will be using it in one form or another. Maybe someday all your
movies, videos and TV shows will come straight from the internet to
your television screen.
